Blog Archives

“Ask Me To Do Something” Feb. 5th

I am giving a workshop on February 5th on the importance of calls to action in online engagement as part of International Development Week. If you’re trying to engage people online, you will find this useful.

Posted in Web

Social Media for Non Profits – Toronto

I am speaking at Social Media for Non Profits on June 26th in Toronto.

Posted in Web

Web of Change – September 5-9

An amazing conference of online organizers gathers on the coast of British Columbia, September 5th-9th

Posted in Web

We’re going to RootsCamp, I hope you can join us…

Hey Eastern Canadian online organizers, We’re going to RootsCamp in DC in a little less than three weeks, we have space in our van, and I hope you can come along. What’s RootsCamp?  It’s two days of powerful conversations with

Posted in Web

How to Make Smarter Decisions About Your Website (and anything you publish online)

I am a big fan of Web Analytics, and I feel like it is the cornerstone skill of any work you want to do online.  I find that people speak about their websites in an entirely different way when they

Posted in Web, Workshops

How Google can help you improve (almost) anything you publish online

By adopting some free Google tools, you will automatically be more strategic and effective in your online publishing – these are big boasts. Below are three quick reasons why I think this claim holds up.

Posted in Stuff I Like, Twenty Minute Webbie, Web, Workshops

Blogging for People Who Should, now online

We’ve been running the Blogging for People Who Should workshop for a year now, and have taught a lot of people the basics of spreading the word online about the work they do. Now we’re delivering the first online version

Posted in Web

Content template for online campaigns

A few days ago I finished writing up a simple content plan for a modest campaign microsite. I thought it would be useful to share what I came up with, a bit of a template for the type of content

Posted in Online advocacy, Web

Showing my favourite cat video at My Charity Connects

I had the pleasure of presenting at the My Charity Connects conference here in Toronto. Put on by Canada Helps, it brings together about 300 people who work in the not-for-profit sector to learn about communicating and collaborating effectively online.

Posted in Web

Who dissed my cheese? or The Importance of Listening Online

One of the unexpected joys of running the weeknight workshop series “Blogging for People Who Should” is getting to sample some fun cheeses. On my way to work on workshop days, I walk through Kensington Market and pick up some

Posted in Web
I would love to hear from you
Get in touch by sending me an email.

I work from
The Centre for Social Innovation
215 Spadina Ave., Suite 400
Toronto, ON
M5C 2C7