Blog Archives

Three things to ask your email subscribers

Over the years I have created dozens of email signup forms, to help organizations build their email lists of supporters.  Often people want to ask the subscriber to give every last detail of their personal information: full name, address, phone

Posted in Email, Online advocacy, Twenty Minute Webbie

Content template for online campaigns

A few days ago I finished writing up a simple content plan for a modest campaign microsite. I thought it would be useful to share what I came up with, a bit of a template for the type of content

Posted in Online advocacy, Web

Tools for online advocacy – workshop and hackathon

This weekend more than 30 people came together over two days to learn more about, work with and improve some free open source tools for running online campaigns in Canada. There aren’t a lot of website tools for organizations in

Posted in Online advocacy, The work I do, Workshops

An online advocacy event, and free software! – Feb. 27 & 28th in Toronto

There are a lot of interesting campaigns with online components happening here in Toronto at the municipal level, including this recent amazing victory for a more beautiful city. Campaigns like this could be even more effective if they had simple

Posted in Online advocacy, The work I do, Workshops

Online advocacy, the basics, now with Twitter!

I gave a talk about “Online Advocacy Campaigns – The Basics” this week as part of Net Tuesday, organized by Techsoup Canada.  It was a revised version of the presentation I gave in the spring. The attendance was a little

Posted in Online advocacy, Workshops

How to create a grassroots movement using social networking sites

Who knew it was this easy? But seriously, this is a good introduction. From “Political tasks”

Posted in Online advocacy, Stuff I Like, Web

Facebook organizing, first steps

Federal by-elections were called some time ago in a few ridings, and the challenge I faced was to quickly help organize some on-the-ground activity in a city where the campaign did not have any on-the-ground presence. We are a small

Posted in Online advocacy

I am Sorry.

Last Wednesday the Canadian government finally issued an official apology for the injustice of the residential schools forced upon Canada’s Aboriginal people. This apology was long overdue. The residential school system was meant to ‘assimilate’ Canadian aboriginal people into white

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Posted in Online advocacy, The work I do

Online Advocacy: The Basics for Global Citizens for Change

Last week I had the honour of presenting at the skill building retreat for Global Citizens for Change, a public engagement initiative of volunteer cooperation agencies in Canada. Once again I went with the ‘walk before you run’ theme. My

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Posted in Online advocacy, People Doing Good Work, The work I do, Workshops

Online Advocacy at DrupalCamp Toronto

DrupalCamp Toronto was held last weekend at the University of Toronto, and it went really well. The Drupal Users Group of Toronto pulled it together for the third year in a row, and it keeps getting better each year. I

Posted in Online advocacy, The work I do, Web
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