Blog Archives

How to Make Smarter Decisions About Your Website (and anything you publish online)

I am a big fan of Web Analytics, and I feel like it is the cornerstone skill of any work you want to do online.  I find that people speak about their websites in an entirely different way when they

Posted in Web, Workshops

How Google can help you improve (almost) anything you publish online

By adopting some free Google tools, you will automatically be more strategic and effective in your online publishing – these are big boasts. Below are three quick reasons why I think this claim holds up.

Posted in Stuff I Like, Twenty Minute Webbie, Web, Workshops

Three things to ask your email subscribers

Over the years I have created dozens of email signup forms, to help organizations build their email lists of supporters.  Often people want to ask the subscriber to give every last detail of their personal information: full name, address, phone

Posted in Email, Online advocacy, Twenty Minute Webbie

Blogging for People Who Should, now online

We’ve been running the Blogging for People Who Should workshop for a year now, and have taught a lot of people the basics of spreading the word online about the work they do. Now we’re delivering the first online version

Posted in Web

Content template for online campaigns

A few days ago I finished writing up a simple content plan for a modest campaign microsite. I thought it would be useful to share what I came up with, a bit of a template for the type of content

Posted in Online advocacy, Web

Showing my favourite cat video at My Charity Connects

I had the pleasure of presenting at the My Charity Connects conference here in Toronto. Put on by Canada Helps, it brings together about 300 people who work in the not-for-profit sector to learn about communicating and collaborating effectively online.

Posted in Web

Who dissed my cheese? or The Importance of Listening Online

One of the unexpected joys of running the weeknight workshop series “Blogging for People Who Should” is getting to sample some fun cheeses. On my way to work on workshop days, I walk through Kensington Market and pick up some

Posted in Web

Tools for online advocacy – workshop and hackathon

This weekend more than 30 people came together over two days to learn more about, work with and improve some free open source tools for running online campaigns in Canada. There aren’t a lot of website tools for organizations in

Posted in Online advocacy, The work I do, Workshops

An online advocacy event, and free software! – Feb. 27 & 28th in Toronto

There are a lot of interesting campaigns with online components happening here in Toronto at the municipal level, including this recent amazing victory for a more beautiful city. Campaigns like this could be even more effective if they had simple

Posted in Online advocacy, The work I do, Workshops

Blogging for People Who Should

This course is designed for anyone with an important story to tell: activists trying to change the world, filmmakers and authors with stirring stories to share, independent consultants whose work makes positive contributions to social change, anyone doing inspiring works that they want the world to know about.

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Posted in The work I do, Web, Workshops
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The Centre for Social Innovation
215 Spadina Ave., Suite 400
Toronto, ON
M5C 2C7