I presented last night at the May Net Tuesday event in Toronto on ways to engage with your email list and how to measure the impact of your email marketing. It was a full house, and I think people got some value from it.
My speaking slides with notes and the session worksheet are free for download here (.zip file, 11Mb)
I updated my Net Tuesday talk from last year, and had three main take-aways for the group:
- What Amazing Thing can you offer people on your list? What is your organizations’ “Super Power”?
- Email – like all good storytelling - is by, for and about people.
- Track your results: not just open rates and clicks, but conversions and user behaviour for each campaign.
The presentation was livestreamed to the web, though I have to say I did my best to move out of the camera frame while speaking – I tend to move around a lot. I will post a link to the recording once it’s up.
Thanks to Tierney, Jane and the crew at TechSoup, who always make me feel welcome when I present with them.
Missed this workshop and don’t want to miss the next? Sign up to get email invites to future workshops