How Google can help you improve (almost) anything you publish online
Eric on Jul 6th 2011
I am organizing an event to introduce some amazing free tools from Google to Toronto area non profits.
Normally, I don’t like giving workshops focusing on specific tools. Often, it’s a case of recommending specific tactics before people have defined the larger goals of an organizations’ online efforts. Second Life, FourSquare or Twitter do not necessarily fit the particular needs of your organization.*
But Google is different. You have no choice but to make decisions more strategically when using these tools for measuring and improving your online work. I don’t feel reluctant to recommend these specific tools to anyone who is publishing anything online – a website, email newsletter, blog or social media campaign.
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