Archive for May, 2011

Three things to ask your email subscribers

Eric on May 12th 2011

Over the years I have created dozens of email signup forms, to help organizations build their email lists of supporters.  Often people want to ask the subscriber to give every last detail of their personal information: full name, address, phone number, etc.

They also know that every piece of information you require in your sign up form reduces the number of people who will complete the form and subscribe.

So what’s the optimal information to ask for, in my opinion?

Continue Reading »

Filed in Email,Online advocacy,Twenty Minute Webbie | No responses yet