Eric Squair’s blog

A few days ago I finished writing up a simple content plan for a modest campaign microsite. I thought it would be useful to share what I came up with, a bit of a template for the type of content to consider when you are trying to engage people in an issues campaign.

This particular campaign was for a Canadian medical issue, and there was an opportunity to influence the relevant decision makers in the near future. No two campaigns are alike, of course, so there is no single template that can cover all campaign site possibilities.  You might decide to include only some of this content, depending on the complexity of the issue, the audience of the campaign (broad or specialized), the target of the campaign (corporate, government, particular decision maker),  the ask (to stop some harm or provide some benefit)  and the information/enthusiasm ratio of the campaign at that moment.
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