Joining the 21st Century
Eric on Dec 1st 2009
I recently got an email from an organization I love: they do great, strategic and effective environmental work with minimal resources. They are having their strategic planning sessions here in Toronto this week, and wondered if I could come by and talk to them about improving their online work.
One goal in their online communications strategy, a bit tongue in cheek, is to “Join the 21st Century”. They are not doing too badly with their communications – in old and new media – and they are a super-smart bunch, so I was a bit intimidated, truth be told. I had limited time to pull this together, and this is a no-bullshit crew. I can’t show them some campaigns that worked, repeat a few pat phrases about social media and be done with it – these folks have been doing effective communications work for years – they know their stuff. Continue Reading »
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