I am presenting at Social Tech Training 2009, the second year of this great event in Toronto. It’s an intensive training session for profit organizations who want to build a solid online program.
I love the approach. It’s not about ‘How to Twitter’ or ‘Create an awesome Facebook page for your organization’ (although you can probably learn some of that at the event). It is structured around an ongoing process of creativity, testing and exploration that will help you get results no matter what new technologies pop up (or ‘old’ ones die).
I am leading sessions on e-mail (of the broadcast variety): how to make sure your e-mail program is as good as it can be, and how to measure how well it’s performing for you. While e-mail may not be as whiz-bang and sexy as some of the latest social media, it’s a basic building block of any online program (along with your website).
I think the messaging, monitoring and measuring habits you adopt from any worthwhile e-mail program will help make your online communications more successful.
[Update: Social Tech Training is now sold out, though there is a wait list here.]