Why you should pay to have someone send your e-mail
Eric on Mar 25th 2009
If you need to hire someone to send your e-mail, you probably need to go back to school or just get off the internet, right? After all, each of us sends and receives dozens or if unlucky, hundreds of emails a day, and we seem to be able to do a pretty good job of it.
This is the kind of thinking that has a surprising number of organizations sending their e-mail broadcasts using listserv software, hosting open source solutions hosted on the same server as their website or even utilizing the ‘bcc’ field in their Outlook program.
All of these methods are a bad idea. Delivering mass amounts of e-mail effectively is a complex undertaking, best left to the experts. That’s why you want to pay (not much) to have someone else send your email. The people who do this are called e-mail service providers (ESP), and reputable firms include Emma, Industry Mailout (Canadian), Vertical Response and Mailchimp to name a few.
After the jump: a few reasons you want to pay someone to manage your e-mail, even if you only have a few dozen people on your list.
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