A friend sent along this campaign, run by some Stanford students. It is a simple site built around an amateur video. The video has shaky camera work, wooden acting and is a shade too long. I love it for a number of reasons.
It is far more effective than a wall of text explaining how you should upgrade your computer instead of getting a new one. Imagine for a moment how compelling this campaign would be without the disarming video? And the video tells a story and goes for a homemade, dorky vibe – it doesn’t even try to be ‘professional’.
I suspect this is the key to doing YouTube well on a budget: be homemade, look homemade and have fun with it. Celebrate your dorkiness. And to be honest, I think it’s harder than it looks!