The YouTube Dork Aesthetic at work:

A friend sent along this campaign, run by some Stanford students. It is a simple site built around an amateur video. The video has shaky camera work, wooden acting and is a shade too long. I love it for a number of reasons.

It is far more effective than a wall of text explaining how you should upgrade your computer instead of getting a new one. Imagine for a moment how compelling this campaign would be without the disarming video? And the video tells a story and goes for a homemade, dorky vibe – it doesn’t even try to be ‘professional’.

I suspect this is the key to doing YouTube well on a budget: be homemade, look homemade and have fun with it. Celebrate your dorkiness. And to be honest, I think it’s harder than it looks!

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Posted in People Doing Good Work, Stuff I Like, Twenty Minute Webbie

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