Eric Squair’s blog

I went to the E-Campaigning Forum in Oxford, UK and, inspired by Jason Lefkowitz’s view of the basics of online advocacy, signed up to facilitate a session to tease out just what constitutes a good website and a good email program.

I introduced the idea of starting with the basics to the group of about a dozen super-smart and experienced online campaigners. Then they came up with a checklist of what elements needed to be covered to bring your site and your email list up to scratch. We had an hour and change to put our heads together and come up with a checklist.
Here’s the list, so you don’t have to squint at the flipcharts:
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Just back from the E-Campaigning forum here in the UK, and it has been a very intense and enjoyable two days.

One of the highlights for me was the opening address by Ben Brandzel, from MoveOn/John Kerry/Avaaz and other works. He started the conference with an entertaining look at growing your list of supporters. SO many interesting things to report from this session (and the online video is coming, we are promised) but one concept Ben presented really stuck out for me: the information/enthusiasm ratio. Continue Reading »

Here’s a great post from EchoDitto on the key roles in an effective online team. The post describes and has sample job descriptions for two key positions (online director, web content manager), three ‘secondary hires’ (online organizer, creative director, web developer/engineer) and the key role of database administrator. Continue Reading »