‘E-activism, First things first’

Low Hanging Fruit from http://flickr.com/photos/radiofree/250017323/Fantastic interview with Jason Lefkowitz on the topic of “E-activism, First things first

Great advice on picking low hanging fruit first, before moving on to Twitter, Second Life and podcasting. The entire interview is gold for one-person web teams, but this advice really stands out:

“In thinking about the one-person e-activism team, I generally break things down into three categories: your Web site, your e-mail list, and the rest of the net.”

I have thought the same thing for years: get the basics right, walk before you can run, pick the low hanging fruit etc. But I kept speaking in clich├ęs, so no one understood what I was saying. I think this interview will form the basis of the (nascent) “Twenty Minute Webbie’s Manifesto”.

Stay tuned, and in the meantime, read the entire interview here:


Posted in Online advocacy, Twenty Minute Webbie

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

I would love to hear from you
Get in touch by sending me an email.

I work from
The Centre for Social Innovation
215 Spadina Ave., Suite 400
Toronto, ON
M5C 2C7