Fantastic interview with Jason Lefkowitz on the topic of “E-activism, First things first”
Great advice on picking low hanging fruit first, before moving on to Twitter, Second Life and podcasting. The entire interview is gold for one-person web teams, but this advice really stands out:
“In thinking about the one-person e-activism team, I generally break things down into three categories: your Web site, your e-mail list, and the rest of the net.”
I have thought the same thing for years: get the basics right, walk before you can run, pick the low hanging fruit etc. But I kept speaking in clichés, so no one understood what I was saying. I think this interview will form the basis of the (nascent) “Twenty Minute Webbie’s Manifesto”.
Stay tuned, and in the meantime, read the entire interview here: