A friend of mine just finished a very powerful documentary about one Ecuadorean village’s resistance to a huge mining operation. I am helping him with the online marketing of this film, and getting to put into practice some of my ideas about building an audience for issues-based documentary films. This is going to be fun.
We had an initial brainstorm session around what the audience for the website will be like: what they might want, how we can best engage them and hopefully get them to see the film. That’s where this picture comes in. We realized we could divide the audience for the website into:
People who had not seen the film (and present them with how and why to see it)
People who had seen the film (and present them with ways to learn more, keep in touch and tell more people about the film)
Three buttons on the front page: see the film | seen the film | press (because it seems most press people can’t find anything not on the front page, in large type) . Decided against that approach, but it would be fun.